As we approach 40, our skin barrier tends to weaken and lose moisture, and the first signs of ageing begin to appear with the natural appearance of the first wrinkles due to the loss of collagen and elastin.
For younger-looking skin, it is therefore important to follow a skin routine suitable for the needs of over-35s that stimulates collagen and elastin synthesis and provides intensive moisture, anti-oxidant protection and anti-irritation properties.
So what is the most suitable beauty routine?
It is advisable to start your skincare with a facial cleanser that ensures thorough cleansing and hydration, followed by a toner that rebalances the skin's pH, thus improving its texture and reawakening its natural radiance.
This should be followed by a revitalising serum with niacinamide (vitamin B3) and hyaluronic acid, to smooth, firm, moisturise and recompact the skin, preparing it for subsequent treatments.
It is then a good idea to focus on treating the eye contour, i.e. the area around the eye. The skin here has very specific characteristics that differentiate it from other areas: it is thinner, less vascularised, contains fewer elastin and collagen molecules and is made up of 20 muscles that perform more than 10,000 movements a day.
Precisely because of these unique characteristics, the eye contour is more prone to show unsightly problems such as bags, dark circles and wrinkles. These are all accentuated by ultraviolet rays, stress, an unbalanced diet and age, so it is essential to use specific products that are gentle yet highly moisturising and elasticising.
The essential elements for a good eye contour cream are the combination of caffeine and escin, which has the function of reducing bags under the eyes and lightening dark circles, camellia oleifera oil, rich in minerals, antioxidants and vitamins that increase skin elasticity, preventing the appearance of wrinkles and guaranteeing a photo-protective effect by protecting the skin from solar radiation, and finally it must contain biomimetic peptides to reduce wrinkles already present on the face.
The skin routine must then end with application of an anti-ageing face cream with biomimetic peptides, moisturising and emollient substances to reduce wrinkles by stimulating collagen and elastin synthesis, leaving the skin feeling really smooth and silky. A must is the presence of prebiotics in the formula that respect the skin's microbiota to preserve its balance and natural radiance.
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